Claria Selected as a Finalist for 2007 ClickZ Marketing Excellence Awards

ClickZ Recognizes Claria as a Leader in Behavioral Targeting

Redwood City, CA — September 10, 2007 — Claria^SM ( www.claria.com ) today announced that it has been selected as a behavioral targeting finalist in the 2007 ClickZ Marketing Excellence Awards. The ClickZ Marketing Excellence Awards recognize the technologies, companies, and campaigns that make a positive difference in the online marketing industry. Claria was selected based on its unique patented personalization platform, Axon, which automatically identifies relevant content and advertising for consumers and delivers it to any device.

Claria's Axon platform automates personalization for a variety of applications including home pages, toolbars, instant messengers, mobile phones and IPTV. Claria builds an anonymous consumer profile based on Web browsing activity; finds relevant content for a particular consumer by examining patterns of users with similar interests; and presents the consumer with relevant content and advertisements within Axon-powered Web sites, software applications or hardware devices.

"We are honored to receive recognition for our efforts in the areas of Personalization and Behavioral Marketing." Said Scott VanDeVelde, CEO of Claria. "We will continue to innovate to create a more relevant and personalized experience for consumers on the Web as well as for those using other connected devices."

Finalists of the seventh-annual ClickZ Marketing Excellence Awards were selected from reader nominations that met eligibility requirements. This year, ClickZ recognized the 10 individuals, products and companies whose achievements defined the last decade. Winners will be selected by a panel of industry practitioners, including contributors to ClickZ.com and SearchEngineWatch.com, and announced on Oct. 24, 2007 at an awards ceremony in New York City. A full list of the finalists can be found on the ClickZ.com Web site at: http://www.clickz.com/ClickZ_story_awards_2007.

About Claria Corporation: Founded in 1998, Claria pioneered online behavioral marketing and recently expanded its core technology to provide personalization of content for consumers. Claria's Axon Personalization Platform automatically provides end-users with relevant content and advertising based on their anonymous Web-wide behavior. This market-proven technology is available to content providers to make their Web sites, software and hardware applications more tailored to their consumers' interests. Claria headquarters are located in Redwood City, Calif., with offices in Chicago, Illinois and Tokyo, Japan.